Elie have a strong background in digital, brand experience and advertising. Former ECD at Publicis Conseil and Publicis Nurun, Elie has received many of the industry’s most esteemed awards such as Cannes Lions, Oneshow, Clios, Eurobest, London International Awards, to name a few.
Why we have decided
After spending many years working for large companies and startups at the head of design and creative department we have seen the agency model getting slowly outdated. Modern companies nowadays are looking for new ways of collaboration. They want to be ready to market faster, they want to be able to involve more internal capabilities and financially they want to do more with less.
New Normal project
This is why we have decided to invent the company we always wanted to work for: New normal an ongoing initiative trying to bridge the gap between internal and external forces, focused to deliver the best in class creative projects possible.
Nowdays
New normal is a group of 250+ individuals, united by a common love for good ideas and crafted pieces of work, gathered behind a common goal to be a force of progress through their creativity.
Our values
Above all, we value personality as a way to express your unique individuality.
We recognize the power of collaboration and collective intelligence, as the only way to create a lasting impact on society. We cultivate the notion of mutual respect and value differences.
Involved
Creating change is the new normal. One of our core missions is to use our creative skills to start dialogues and create change. Our company devotes a lot of time to self-initiated projects for social causes that are close to our hearts.
Partner founder
Elie Trotignon
Elie have a strong background in digital, brand experience and advertising. Former ECD at Publicis Conseil and Publicis Nurun, Elie has received many of the industry’s most esteemed awards such as Cannes Lions, Oneshow, Clios, Eurobest, London International Awards, to name a few.
Partner founder
Isabelle Gusching
Isabelle is an awarded design and creative director who made her way into some of the most prestigious agencies as Head of Creative and Design departments.
Partner
Philippe Merillon
Former MD of Saatchi & Saatchi France, Philippe is well versed into the art of building strong and powerfull brands, through unexpected and creative solutions.
Partner founder
Elie Trotignon
Partner founder
Isabelle Gusching
Isabelle is an awarded design and creative director who made her way into some of the most prestigious agencies as Head of Creative and Design departments.
Partner
Philippe Merillon
Former MD of Saatchi & Saatchi France, Philippe is well versed into the art of building strong and powerfull brands, through unexpected and creative solutions.
Our core team
New Normal is at the initiative of three creative partner who have decided to join force to rethink how we can open the way to better creative collaboration in the years to come.