Elie have a strong background in digital, brand experience and advertising. Former ECD at Publicis Conseil and Publicis Nurun, Elie has received many of the industry’s most esteemed awards such as Cannes Lions, Oneshow, Clios, Eurobest, London International Awards, to name a few.
New Normal makes the power and expertise of large communications groups available to all.
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The New Normal Society
The members of the New Normal Society are rigorously selected for the relevance of their expertise, their seniority, their desire to intervene on large-scale subjects and to work as a team.
Strategist
Prompt designer
UX/UI designer
Creative Technologist
Innovator
IA director
Copywriter
Art director
Producer
Front end developper
Back end developper
CTO
Illustrator
Photographer
Journalist
Product owner
Content creator
Data Analyst/scientist
SEO specialist
Social media manager
E-commerce specialist
Digital marketing consultant
Media planning
Partner founder
Elie Trotignon
Elie have a strong background in digital, brand experience and advertising. Former ECD at Publicis Conseil and Publicis Nurun, Elie has received many of the industry’s most esteemed awards such as Cannes Lions, Oneshow, Clios, Eurobest, London International Awards, to name a few.
Partner founder
Isabelle Gusching
Isabelle is an awarded design and creative director who made her way into some of the most prestigious agencies as Head of Creative and Design departments.
Partner
Philippe Merillon
Former MD of Saatchi & Saatchi France, Philippe is well versed into the art of building strong and powerfull brands, through unexpected and creative solutions.
Partner founder
Elie Trotignon
Partner founder
Isabelle Gusching
Isabelle is an awarded design and creative director who made her way into some of the most prestigious agencies as Head of Creative and Design departments.
Partner
Philippe Merillon
Former MD of Saatchi & Saatchi France, Philippe is well versed into the art of building strong and powerfull brands, through unexpected and creative solutions.
New Normal
a new model
Three former C-Levels from large communications groups decide to join forces to build a new agency model in line with the current needs of organizations.
Capabilities
Strategy
Competitive review
Customer analysis
Brand architecture
Brand positionning
Creation
Brand identity
Creative concept
UX, experience design
Storytelling
Technology
Fast prototype
front-end dev
back-end dev
e-commerce
Innovation
Innovation roadmap
AI strategie
Data science
web3