fast-moving companies build what’s next, redefining models, shifting mindsets, and creating new normals.
is an independent agency created to help fast-moving companies build what’s next, redefining models, shifting mindsets, and creating new normals.
is an independent agency created to help fast-moving companies build what’s next, redefining models, shifting mindsets, and creating new normals.
What we do
We began our journey at the dawn of the internet, driven by curiosity and a love of exploring new frontiers. Along the way, we partnered with legacy and luxury brands like Louis Vuitton, Saint Laurent, Givenchy, and Omega, where we learned the power of craft, detail, and timeless storytelling. Today, we carry that culture into faster-moving worlds, building brands with soul and personality that leave a lasting impression.
What we do
We began our journey at the dawn of the internet, driven by curiosity and a love of exploring new frontiers. Along the way, we partnered with legacy and luxury brands like Louis Vuitton, Saint Laurent, Givenchy, and Omega, where we learned the power of craft, detail, and timeless storytelling. Today, we carry that culture into faster-moving worlds, building brands with soul and personality that leave a lasting impression.
What we do
We began our journey at the dawn of the internet, driven by curiosity and a love of exploring new frontiers. Along the way, we partnered with legacy and luxury brands like Louis Vuitton, Saint Laurent, Givenchy, and Omega, where we learned the power of craft, detail, and timeless storytelling. Today, we carry that culture into faster-moving worlds, building brands with soul and personality that leave a lasting impression.
Brand Intelligence
We help companies understand, build, and manage their brand ecosystems across human and AI interfaces, from strategy to execution: Brand strategy and positioning, Naming and brand identity design, AI identity creation, Brand architecture
Brand Intelligence
We help companies understand, build, and manage their brand ecosystems across human and AI interfaces, from strategy to execution: Brand strategy and positioning, Naming and brand identity design, AI identity creation, Brand architecture
Brand Intelligence
We help companies understand, build, and manage their brand ecosystems across human and AI interfaces, from strategy to execution: Brand strategy and positioning, Naming and brand identity design, AI identity creation, Brand architecture
Brand Experience
We design consistent, emotionally resonant brand experiences across digital products, platforms, and emerging interfaces from search and agents to AR and voice: UX and interaction design, Design system, Motion and digital design, AI-driven personalization and prototyping
Brand Experience
We design consistent, emotionally resonant brand experiences across digital products, platforms, and emerging interfaces from search and agents to AR and voice: UX and interaction design, Design system, Motion and digital design, AI-driven personalization and prototyping
Brand Experience
We design consistent, emotionally resonant brand experiences across digital products, platforms, and emerging interfaces from search and agents to AR and voice: UX and interaction design, Design system, Motion and digital design, AI-driven personalization and prototyping
Cultural Resonance
We help brands stay relevant by connecting them to culture, creators, and communities that matter, turning ideas into movements that live across channels: Cultural strategy and insight , Creative campaigns, Social media ecosystems, Creator and community partnerships, Narrative content frameworks, Trend mapping and cultural sensing.
Cultural Resonance
We help brands stay relevant by connecting them to culture, creators, and communities that matter, turning ideas into movements that live across channels: Cultural strategy and insight , Creative campaigns, Social media ecosystems, Creator and community partnerships, Narrative content frameworks, Trend mapping and cultural sensing.
Cultural Resonance
We help brands stay relevant by connecting them to culture, creators, and communities that matter, turning ideas into movements that live across channels: Cultural strategy and insight , Creative campaigns, Social media ecosystems, Creator and community partnerships, Narrative content frameworks, Trend mapping and cultural sensing.
Creative Transformation
We align brand, product, and people around a shared creative vision that drives growth, innovation, and internal coherence.: Brand transformation programs, Leadership and culture workshops, Design system evolution, Campaign ecosystems.
Creative Transformation
We align brand, product, and people around a shared creative vision that drives growth, innovation, and internal coherence.: Brand transformation programs, Leadership and culture workshops, Design system evolution, Campaign ecosystems.
Creative Transformation
We align brand, product, and people around a shared creative vision that drives growth, innovation, and internal coherence.: Brand transformation programs, Leadership and culture workshops, Design system evolution, Campaign ecosystems.
AI Empowerment
We integrate AI as a creative and strategic force across every stage of brand development, amplifying intelligence, creativity, and speed: AI-assisted strategy and concepting, Workflow automation and optimization, Generative design exploration, Predictive insights and scenario modeling, AI ethics and brand governance.
AI Empowerment
We integrate AI as a creative and strategic force across every stage of brand development, amplifying intelligence, creativity, and speed: AI-assisted strategy and concepting, Workflow automation and optimization, Generative design exploration, Predictive insights and scenario modeling, AI ethics and brand governance.
AI Empowerment
We integrate AI as a creative and strategic force across every stage of brand development, amplifying intelligence, creativity, and speed: AI-assisted strategy and concepting, Workflow automation and optimization, Generative design exploration, Predictive insights and scenario modeling, AI ethics and brand governance.
Our beliefs
We believe great creativity starts with clear thinking and thrives when it’s fast, collaborative, and built to perform.
Our beliefs
We believe great creativity starts with clear thinking and thrives when it’s fast, collaborative, and built to perform.
Our beliefs
We believe great creativity starts with clear thinking and thrives when it’s fast, collaborative, and built to perform.
01.
Strategy with Legs
Every project begins with a sharp understanding of your business, audience, and ambition. We quickly give strategy legs, bringing ideas to life fast, pressure-testing them in the real world, and validating what works so we can move forward with confidence.
01.
Strategy with Legs
Every project begins with a sharp understanding of your business, audience, and ambition. We quickly give strategy legs, bringing ideas to life fast, pressure-testing them in the real world, and validating what works so we can move forward with confidence.
01.
Strategy with Legs
Every project begins with a sharp understanding of your business, audience, and ambition. We quickly give strategy legs, bringing ideas to life fast, pressure-testing them in the real world, and validating what works so we can move forward with confidence.
01.
Strategy with Legs
Every project begins with a sharp understanding of your business, audience, and ambition. We quickly give strategy legs, bringing ideas to life fast, pressure-testing them in the real world, and validating what works so we can move forward with confidence.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought fuels smarter, more inspired outcomes.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought fuels smarter, more inspired outcomes.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought fuels smarter, more inspired outcomes.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought fuels smarter, more inspired outcomes.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners, getting you to market ahead of the curve.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners, getting you to market ahead of the curve.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners, getting you to market ahead of the curve.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners, getting you to market ahead of the curve.
04.
Venture World class Teams Only
Every project is handled by seasoned, world-class international experts who stay fully involved from start to finish. No juniors, no learning on clients time.
04.
Venture World class Teams Only
Every project is handled by seasoned, world-class international experts who stay fully involved from start to finish. No juniors, no learning on clients time.
04.
Venture World class Teams Only
Every project is handled by seasoned, world-class international experts who stay fully involved from start to finish. No juniors, no learning on clients time.
04.
Venture World class Teams Only
Every project is handled by seasoned, world-class international experts who stay fully involved from start to finish. No juniors, no learning on clients time.
05.
AI as a Creative Magical Force
We harness AI not just as a tool, but as a co-creator. It amplifies our imagination, unlocks new realms of possibility, and accelerates ideation like never before.
05.
AI as a Creative Magical Force
We harness AI not just as a tool, but as a co-creator. It amplifies our imagination, unlocks new realms of possibility, and accelerates ideation like never before.
05.
AI as a Creative Magical Force
We harness AI not just as a tool, but as a co-creator. It amplifies our imagination, unlocks new realms of possibility, and accelerates ideation like never before.
05.
AI as a Creative Magical Force
We harness AI not just as a tool, but as a co-creator. It amplifies our imagination, unlocks new realms of possibility, and accelerates ideation like never before.
06.
Holistic Execution
We design every touchpoint with a global vision and an obsession for detail, delivering complete design systems and guiding deployment from strategy to full implementation.
06.
Holistic Execution
We design every touchpoint with a global vision and an obsession for detail, delivering complete design systems and guiding deployment from strategy to full implementation.
06.
Holistic Execution
We design every touchpoint with a global vision and an obsession for detail, delivering complete design systems and guiding deployment from strategy to full implementation.
06.
Holistic Execution
We design every touchpoint with a global vision and an obsession for detail, delivering complete design systems and guiding deployment from strategy to full implementation.
07.
Fewer Clients, Full Commitment
We only take on a limited number of clients partners so we can dedicate ourselves fully to every project.
07.
Fewer Clients, Full Commitment
We only take on a limited number of clients partners so we can dedicate ourselves fully to every project.
07.
Fewer Clients, Full Commitment
We only take on a limited number of clients partners so we can dedicate ourselves fully to every project.
07.
Fewer Clients, Full Commitment
We only take on a limited number of clients partners so we can dedicate ourselves fully to every project.
08.
From Creative Partner to Business Partner
Whenever possible, we join forces with clients by sharing risks and aligning our fees with performance. This way, collaboration is strengthened, ambitions are shared, and our commitment is demonstrated in real impact.
08.
From Creative Partner to Business Partner
Whenever possible, we join forces with clients by sharing risks and aligning our fees with performance. This way, collaboration is strengthened, ambitions are shared, and our commitment is demonstrated in real impact.
08.
From Creative Partner to Business Partner
Whenever possible, we join forces with clients by sharing risks and aligning our fees with performance. This way, collaboration is strengthened, ambitions are shared, and our commitment is demonstrated in real impact.
08.
From Creative Partner to Business Partner
Whenever possible, we join forces with clients by sharing risks and aligning our fees with performance. This way, collaboration is strengthened, ambitions are shared, and our commitment is demonstrated in real impact.
The core team
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès,Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, t’s the essence of brand desirability.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès,Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, t’s the essence of brand desirability.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès,Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, t’s the essence of brand desirability.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès,Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, t’s the essence of brand desirability.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Proof
Recognized worldwide
100+ international awards for creativity, clarity, and impact,
Cannes
Lions
Clio Awards
The One Show
Eurobest
London International Awards
Awwwards
FWA
Effie Awards…
Trusted by leading brands
Louis Vuitton
Saint Laurent
Givenchy
Hermès
Lancôme
Puma
Adidas
Samsung
Orange
AXA
Renault
WWF
the Louvre Museum…