and strategic minds shaped by luxury, powered by AI, driven by taste. In an industry racing to cut corners, we made a different bet: senior hands on every brief, from day one to launch. That's not a philosophy. That's the work.
is an association of senior creative and strategic minds, shaped by luxury, powered by AI, driven by taste. In an industry racing to cut corners, we made a different bet: senior hands on every brief, from day one to launch. That's not a philosophy. That's the work.
What we do
We came up in luxury, Louis Vuitton, Saint Laurent, Givenchy, Hermès, where you learn fast that craft is not optional and detail is not decoration. We carried that culture forward. Into faster categories. Harder briefs. Brands that needed soul, not just visibility. That's still what we do. Just leaner, smarter, and more honest about how.
What we do
We came up in luxury: Louis Vuitton, Saint Laurent, Givenchy, Hermès…where craft isn't optional and detail isn't decoration. We carried that discipline into faster categories, harder briefs, brands that needed soul and not just visibility. Same standard. Sharper tools.
What we do
We came up in luxury, Louis Vuitton, Saint Laurent, Givenchy, Hermès, where you learn fast that craft is not optional and detail is not decoration. We carried that culture forward. Into faster categories. Harder briefs. Brands that needed soul, not just visibility. That's still what we do. Just leaner, smarter, and more honest about how.
What we do
We came up in luxury: Louis Vuitton, Saint Laurent, Givenchy, Hermès…Where craft isn't optional and detail isn't decoration. We carried that discipline into faster categories, harder briefs, brands that needed soul and not just visibility. Same standard. Sharper tools.
Brand Intelligence
We build the brand ecosystem before anyone else touches it. Strategy first, execution non-negotiable, across every human and AI interface: Brand strategy and positioning, Naming and brand identity design, AI identity creation, Brand architecture.
Brand Intelligence
We build the brand ecosystem before anyone else touches it. Strategy first, execution non-negotiable, across every human and AI interface: Brand strategy and positioning, Naming and brand identity design, AI identity creation, Brand architecture.
Brand Intelligence
We build the brand ecosystem before anyone else touches it. Strategy first, execution non-negotiable, across every human and AI interface: Brand strategy and positioning, Naming and brand identity design, AI identity creation, Brand architecture.
Brand Experience
We design brand experiences built to hold up everywhere across digital products, platforms, and whatever interface comes next, from search and agents to AR and voice: UX and interaction design, Design systems, Motion and digital design, AI-driven personalization and prototyping.
Brand Experience
We design brand experiences built to hold up everywhere across digital products, platforms, and whatever interface comes next, from search and agents to AR and voice: UX and interaction design, Design systems, Motion and digital design, AI-driven personalization and prototyping.
Brand Experience
We design brand experiences built to hold up everywhere, across digital products, platforms, and whatever interface comes next, from search and agents to AR and voice: UX and interaction design, Design systems, Motion and digital design, AI-driven personalization and prototyping.
Cultural Resonance
We connect brands to the culture, creators, and communities that actually matter and turn ideas into movements, not campaigns: Cultural strategy and insight, Creative campaigns, Social media ecosystems, Creator and community partnerships, Narrative content frameworks, Trend mapping and cultural sensing.
Cultural Resonance
We connect brands to the culture, creators, and communities that actually matter and turn ideas into movements, not campaigns: Cultural strategy and insight, Creative campaigns, Social media ecosystems, Creator and community partnerships, Narrative content frameworks, Trend mapping and cultural sensing.
Cultural Resonance
We connect brands to the culture, creators, and communities that actually matter and turn ideas into movements, not campaigns: Cultural strategy and insight, Creative campaigns, Social media ecosystems, Creator and community partnerships, Narrative content frameworks, Trend mapping and cultural sensing.
Creative Transformation
We align brand, product, and people around one creative vision because growth, innovation, and internal coherence don't happen separately: Brand transformation programs, Leadership and culture workshops, Design system evolution, Campaign ecosystems.
Creative Transformation
We align brand, product, and people around one creative vision because growth, innovation, and internal coherence don't happen separately: Brand transformation programs, Leadership and culture workshops, Design system evolution, Campaign ecosystems.
Creative Transformation
We align brand, product, and people around one creative vision: because growth, innovation, and internal coherence don't happen separately: Brand transformation programs, Leadership and culture workshops, Design system evolution, Campaign ecosystems.
AI Empowerment
AI runs through every stage of what we do, not as a shortcut, but as a force multiplier for intelligence, creativity, and speed: AI-assisted strategy and concepting, Workflow automation and optimization, Generative design exploration, Predictive insights and scenario modeling, AI ethics and brand governance.
AI Empowerment
AI runs through every stage of what we do, not as a shortcut, but as a force multiplier for intelligence, creativity, and speed: AI-assisted strategy and concepting, Workflow automation and optimization, Generative design exploration, Predictive insights and scenario modeling, AI ethics and brand governance.
AI Empowerment
AI runs through every stage of what we do, not as a shortcut, but as a force multiplier for intelligence, creativity, and speed: AI-assisted strategy and concepting, Workflow automation and optimization, Generative design exploration, Predictive insights and scenario modeling, AI ethics and brand governance.
Our beliefs
Great creativity starts with clear thinking. It thrives when it's fast, collaborative, and built to perform. Here's how we work.
Our beliefs
Great creativity starts with clear thinking. It thrives when it's fast, collaborative, and built to perform.
Our beliefs
Great creativity starts with clear thinking. It thrives when it's fast, collaborative, and built to perform. Here's how we work.
01.
Strategy with Legs
Every project starts with a sharp read on your business, audience, and ambition. We give strategy legs fast pressure-tested in the real world, validated before we build. Conviction, not guesswork.
01.
Strategy with Legs
Every project starts with a sharp read on your business, audience, and ambition. We give strategy legs fast pressure-tested in the real world, validated before we build. Conviction, not guesswork.
01.
Strategy with Legs
Every project starts with a sharp read on your business, audience, and ambition. We give strategy legs fast pressure-tested in the real world, validated before we build. Conviction, not guesswork.
01.
Strategy with Legs
Every project starts with a sharp read on your business, audience, and ambition. We give strategy legs fast, pressure-tested in the real world, validated before we build. Conviction, not guesswork.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought isn't a value statement. It's how the best outcomes get made.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought isn't a value statement. It's how the best outcomes get made.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought isn't a value statement. It's how the best outcomes get made.
02.
Powered by Collective Intelligence
We co-create with clients, partners, and each other. Diversity of thought isn't a value statement. It's how the best outcomes get made.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners. You get to market ahead of the curve not behind it, and not with something rushed.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners. You get to market ahead of the curve not behind it, and not with something rushed.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners. You get to market ahead of the curve not behind it, and not with something rushed.
03.
Fast by Design
From rapid prototyping to accelerated delivery, we move fast without cutting corners. You get to market ahead of the curve not behind it, and not with something rushed.
04.
Venture World class Teams Only
Every project is run start to finish by seasoned, world-class experts. Full stop. That's not a policy, it's the whole point of working with us.
04.
Venture World class Teams Only
Every project is run start to finish by seasoned, world-class experts. Full stop. That's not a policy, it's the whole point of working with us.
04.
Venture World class Teams Only
Every project is run start to finish by seasoned, world-class experts. Full stop. That's not a policy, it's the whole point of working with us.
04.
Venture World class Teams Only
Every project is run start to finish by seasoned, world-class experts. Full stop. That's not a policy, it's the whole point of working with us.
05.
AI as a Creative Magical Force
We treat AI as a co-creator, not a shortcut. It expands our imagination, opens new territory, and speeds up ideation in ways that weren't possible two years ago.
05.
AI as a Creative Magical Force
We treat AI as a co-creator, not a shortcut. It expands our imagination, opens new territory, and speeds up ideation in ways that weren't possible two years ago.
05.
AI as a Creative Magical Force
We treat AI as a co-creator, not a shortcut. It expands our imagination, opens new territory, and speeds up ideation in ways that weren't possible two years ago.
05.
AI as a Creative Magical Force
We treat AI as a co-creator, not a shortcut. It expands our imagination, opens new territory, and speeds up ideation in ways that weren't possible two years ago.
06.
Holistic Execution
We design every touchpoint with one vision and zero tolerance for inconsistency from strategy through full deployment.
06.
Holistic Execution
We design every touchpoint with one vision and zero tolerance for inconsistency from strategy through full deployment.
06.
Holistic Execution
We design every touchpoint with one vision and zero tolerance for inconsistency from strategy through full deployment.
06.
Holistic Execution
We design every touchpoint with one vision and zero tolerance for inconsistency from strategy through full deployment.
07.
Fewer Clients, Full Commitment
We work with a limited number of clients, by choice. Full commitment doesn't scale past a certain point, so we stopped trying to scale past it.
07.
Fewer Clients, Full Commitment
We work with a limited number of clients, by choice. Full commitment doesn't scale past a certain point, so we stopped trying to scale past it.
07.
Fewer Clients, Full Commitment
We work with a limited number of clients, by choice. Full commitment doesn't scale past a certain point, so we stopped trying to scale past it.
07.
Fewer Clients, Full Commitment
We work with a limited number of clients, by choice. Full commitment doesn't scale past a certain point, so we stopped trying to scale past it.
08.
From Creative Partner to Business Partner
We share risk. We align our fees with performance. It sharpens the collaboration, raises the ambition, and proves our commitment in results, not promises.
08.
From Creative Partner to Business Partner
We share risk. We align our fees with performance. It sharpens the collaboration, raises the ambition, and proves our commitment in results, not promises.
08.
From Creative Partner to Business Partner
We share risk. We align our fees with performance. It sharpens the collaboration, raises the ambition, and proves our commitment in results, not promises.
08.
From Creative Partner to Business Partner
We share risk. We align our fees with performance. It sharpens the collaboration, raises the ambition, and proves our commitment in results , not promises.
The core team
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Elie Trotignon,
Founder & CEO
Elie is an award-winning Creative Director with a sharp edge in branding, digital, and advertising. He’s earned the industry’s highest honors, Cannes Lions, Clios, One Show, while leading global creative at Publicis Conseil, Nurun, Digitas. His portfolio spans powerhouse brands like Orange, Puma, Nescafé, Renault, and high luxury names including Louis Vuitton, Saint Laurent, Givenchy, and Lancôme. Elie’s talent lies in building striking, coherent brand worlds across every touchpoint, from campaigns to digital ecosystems. His leadership style? Creativity fueled by culture, innovation, and healthy collaboration.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès, Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, t’s the essence of brand desirability.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès, Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, it’s the essence of brand desirability.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès, Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, it’s the essence of brand desirability.
Isabelle Gusching,
Founder & Design Director
Isabelle is a multi-awarded Creative & Design Director with 20 years shaping visual identities for the world’s most coveted brands. She’s partnered with maisons like Dior, Cartier, Boucheron, Guerlain, Shiseido, Hermès, Givenchy, Saint Laurent and Louis Vuitton, alongside leaders in fashion, beauty, hospitality, and innovation. Her design work is celebrated internationally with awards from FWA, Awwwards and Cristal, blending aesthetic rigor with digital finesse. Isabelle moves seamlessly between luxury storytelling, digital craft, and brand innovation. For her, design isn’t decoration, it’s the essence of brand desirability.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Anne Isimat-Mirin,
Partner & Management
Anne is a branding and digital transformation expert with a global track record of elevating brands across industries. She has driven large-scale initiatives for Gucci, L’Oréal, HSBC, Continental and Bureau Veritas delivering brand repositioning, CRM ecosystems, and omnichannel campaigns. Her approach fuses business strategy with digital-first creativity, ensuring brands perform across every touchpoint. With over 15 years at the crossroads of luxury, tech, and advertising, Anne knows how to balance bold ideas with measurable impact. Her obsession: building brand ecosystems that are as beautiful as they are effective.
Proof
Recognized worldwide
100+ international awards. Creativity, impact.
Cannes
Lions
Clio Awards
The One Show
Eurobest
London International Awards
Awwwards
FWA
Effie Awards…
Trusted by leading brands
Louis Vuitton
Saint Laurent
Givenchy
Hermès
Lancôme
Puma
Adidas
Samsung
Orange
AXA
Renault
WWF
the Louvre Museum…