Selency × New Normal

Redefining the aesthetics of second hand. Selency came to us with the ambition to renew their brand and digital experience — to move beyond the functional marketplace and reclaim second hand as a new form of style. Together, we built a new identity and digital language that feels both editorial and effortless, blending design culture, emotion, and everyday beauty. A universe where curation meets community, and each object tells a story of taste, transmission, and time. Because what’s already lived has more to give and beauty, at Selency, is always second to none.