Leica × New Normal

Reinventing the photographic monograph, Leica came to us with a simple question: how can we renew the way photographic monographs are experienced. Our answer: by turning them into living digital objects, immersive, tactile, and emotionally charged. We reimagined the traditional monograph format through a new interactive storytelling system, where photography, sound, text, and motion work together to reveal the artist’s world from the inside out. A space where each image breathes, and every scroll feels like turning a page in silence. Because Leica has always celebrated the art of seeing, our mission was to redefine the way we look.