Helmut × New Normal

Making digital as premium as the brands they work with. Helmut came to us with the objective of renewing their digital presence. We convinced them to embrace a high-end editorial approach, turning their website into a true expression of the craft and culture that define the luxury brands they partner with. Together, we designed a digital identity that feels as curated as a magazine, and as confident as a creative direction. A space where content, design, and interaction speak the same visual language, refined, timeless, and quietly powerful. Because in luxury, every detail tells a story, even online.