Fooding × New Normal

Reimagining taste as culture. Le Fooding came to us to help evolve its digital presence — not just to talk about restaurants, but to celebrate a whole way of life. We built a new digital identity and narrative framework that treats food as a cultural movement: playful, opinionated, and distinctly French. The result is a more editorial, sensorial, and generous platform, one that brings together chefs, creators, and communities around the joy of living well. Because Le Fooding has never been only about where we eat, it’s about how we feel.